Emirates

Showcasing the airline’s retrofitted aircraft

To mark the launch of Emirates’ newly retrofitted Boeing 777 on the Dublin–Dubai route, the Emirates team hosted an exclusive media, influencer and stakeholder static aircraft tour at Dublin Airport. The event provided press, content creators and aviation commentators with a first-hand look at the airline’s upgraded offering resulting in extensive social and editorial coverage.

Maxol

Online Service Delivery launch

Maxol’s newly launched digitally enabled food delivery service allows customers to order freshly cooked meals and a selection of groceries direct to their door from their local service station. Reflecting changing eating habits and the growing demand for convenient, high-quality meals the service is new to Ireland and represents a significant step for the Irish, family-owned forecourt convenience retailer.  The agency developed and managed the PR campaign to support this milestone launch for a key client.

Ashford Castle & The Lodge

Delivering consistent high-quality media coverage

We like to see ourselves as true partners to our clients including the teams at Ashford Castle and The Lodge at Ashford Castle, supporting through strategic PR and communications that showcase the people, experiences and unique character of both properties. From creating compelling seasonal packages and promoting events and activities to organising press trips and profiling key team members, our work delivers consistent high-quality media coverage

Visa She’s Next

Supporting women entrepreneurs across Ireland

Since 2020, Visa’s She’s Next annual programme has been helping to close the entrepreneurship gap in Ireland, providing women-owned businesses with funding, expert coaching, mentorship and access to the newly established She’s Next alumni resources to help their businesses thrive. Our team manages the media relations campaign, together with awards and alumni events and stakeholder engagement to achieve client objectives and maximise outcomes.

Irish Ferries

Launch of Irish Ferries’ Pet Dens

Irish Ferries launched dedicated pet dens across, making travel easier and more comfortable for passengers travelling with their pets. Sherry Communications supported the campaign through a targeted PR programme that generated widespread media coverage, delivered a high impact photocall and secured an expert partnership with a specialist vet to provide practical advice on travelling abroad with pets. Alongside driving awareness, the campaign reinforced key messaging around accessibility, comfort and stress-free pet travel.

Suir Engineering

Executive Profiling

Working with Suir Engineering, one of Ireland’s leading engineering services providers, our team delivers strategic communications support across executive profiling, press office management and content creation. Our work helps strengthen the company’s profile across key sectors, positioning senior leadership as industry voices while supporting consistent, high-quality communications.

Arab Irish Chamber of Commerce

Supporting AICC’s ongoing work with the Arab world

Irish business leaders gathered in Dublin to discuss the implications of the conflict in the Middle East for Ireland’s export market. Organised by the Arab Irish Chamber of Commerce (AICC), the event featured sector experts who shared practical insights on managing risk, building resilience, and identifying emerging opportunities for Irish exporters during a period of geopolitical uncertainty. The event formed part of the AICC’s ongoing work to support Irish businesses trading with the Arab world.

Matrix Recruitment

Resonating with target audiences

We support long-standing client, Matrix Recruitment with ongoing PR and communications activity, developing fresh stories and media angles that resonate with target audiences and drive consistent coverage. Through executive profiling and commentary on key recruitment and workplace trends, we help position the company as a trusted industry voice, building visibility, credibility and thought leadership.

Lufthansa Technik Turbine Shannon

Delivering an integrated communications programme

Sherry Communications managed the communications programme for the launch of Lufthansa Technik Turbine Shannon’s new Engine Parts & Accessories Repair facility in Shannon, a significant investment that created new jobs and supported the company’s continued growth in Ireland. Our role included media relations, event management, and media and presentation training, delivering an integrated communications programme that maximised visibility, stakeholder engagement and the overall impact of the launch.

Pancreatic Cancer Ireland

Raising awareness & driving change for one of Ireland’s most lethal cancers

Pancreatic Cancer Ireland (PCI) is a new charity founded in 2025 by three people whose lives were profoundly impacted by pancreatic cancer. Supported by Sherry Communications, PCI is committed to raising awareness of one of Ireland’s least understood and most lethal cancers, while advocating for earlier diagnosis and better patient outcomes.  Our most recent campaign work for the charity reignited national conversations around pancreatic cancer, achieving widespread media coverage across print, broadcast, and online platforms, driving a critical campaign objective – awareness. Crucially, it elevated the issue beyond awareness, placing the call for a Rapid Diagnostic Unit on the public and policy agenda.

IMA Awards

Reflecting the IMA’s commitment to its members

Sherry Communications organises the Irish Mortgage Advisors (IMA) Awards, bringing together mortgage  professionals from across the industry for an annual celebration.  The IMA awards recognise outstanding achievement and standards of excellence by product providers while highlighting the vital role they play in supporting mortgage advisors and their clients. The event also reflects the IMA’s commitment to representing the interests of its qualified members and promoting the highest standards of professionalism and ongoing development.

Arab Irish Business Summit

Highlighting business opportunities in the Arab world

The fifth Arab Irish Business Summit organised by the Arab Irish Chamber of Commerce, Enterprise Ireland, Bord Bia and the Department of Foreign Affairs took place at the Mansion House. Showcasing the significant opportunities emerging across Arab markets for Irish businesses, the summit brought together senior business leaders, policymakers and international stakeholders. Our team managed media relations, stakeholder engagement, content creation and speaker profiling, helping to elevate the event’s profile and deliver strong engagement across target audiences.

Georgina Campbell Awards

Delivering a seamless, high-profile event

Ireland’s longest-running food and hospitality awards, the annual Georgina Campbell Irish Food & Hospitality Awards recognise the people, places and businesses that set the benchmark for excellence across the industry. As a trusted event partner, we provide end-to-end support, including ticketing, event management, media relations and copywriting, helping to deliver a seamless, high-profile event that celebrates the very best of Irish food and hospitality.