If you haven’t heard the name Sherry Communications (where have you been!) that’s probably because we prefer to shout about our clients.
But allow us to introduce you to our experienced and talented team:
Email: Rachel.sherry@sherrypr.com
Rachel Sherry, Managing Director
An experienced communications strategist and advisor, Rachel provides senior counsel and strategic advice and brings an abundance of creative flair to organisations and brands such as Emirates, eBay, Visa, Ashford Castle, Maxol, Suir Engineering, the Irish Food Writers’ Guild, MAXUS, Arab Irish Chamber of Commerce, Matrix Recruitment and B&Q. She has directed some of the most high-profile communications campaigns in Ireland, including the introduction of the smoking ban, the launch of Emirates airline in Ireland and The Tall Ships Races (Waterford).
A crisis management expert who has worked in PR for more than 25 years, Rachel still gets a buzz from seeing client campaigns come to fruition. She takes a hands-on approach, orchestrating campaigns to help achieve optimum results for clients.
A recent convert to golf, Rachel enjoys good food in good company over a glass of good wine.
Email: Niamh.campbell@sherrypr.com
Niamh Campbell, Account Director
With a background in print and digital journalism, Niamh joined Sherry Communications in 2019. As someone who views problems as mild inconveniences that need solving, Niamh’s can-do attitude is recognised, and welcomed, by colleagues and clients alike. She is a true ideas person and works with clients to find new and compelling ways for them to tell their story.
Her experience and expertise span both corporate and consumer sectors and Niamh works with some of the agency’s fantastic clients including eBay, Ashford Castle, Visa, MAXUS automotive and Matrix Recruitment.
Niamh holds a BA in English from the National University of Ireland, Galway, and a MA in Journalism from Dublin City University. She’s a big fan of common sense, dogs and Cadbury Twirls.
Email: Chloe.barrett@sherrypr.com
Chloe Barrett, Account Manager
Chloe is known for her expertise in consumer idea generation and campaign execution. With over five years in PR, Chloe has developed high-impact campaigns for both Irish and global brands, including Emirates, Ashford Castle, Maxol and in a former role, Thérapie Clinic, and Never Fully Dressed. She brings a strategic, results-driven approach to her work, connecting brands with audiences through engaging digital strategies, press events, and influencer collaborations.
In addition to her Bachelor’s degree in English and Media Studies, Chloe’s passion for fashion has led her to complete three specialised courses, including Fashion PR and Communications from the London College of Fashion. This commitment to continuous learning fuels her creativity and innovative approach, allowing her to deliver memorable campaigns that resonate. Event management experience includes two standout events for Emirates – launching the global airline’s new range of onboard fragrances in collaboration with the much-loved VOYA brand, and introducing the new Irish country manager to key press and influencers.
Known for her straightforward communication style and creative flair, Chloe brings fresh ideas and a deep industry insight to every project.
Fionnuala O’Leary, Account Manager
Fionnuala joined Sherry Communications in 2024 having returned from the US, where she worked for News Corp in NYC for almost five years. She is a dedicated communications professional with extensive knowledge of the media landscape. She worked for News Corp in NYC for nearly five years, where her most recent position was Assistant Editor of The US Sun, before making the transition to PR. Previously, Fionnuala was the Digital Editor of The Wave newspaper in Rockaway, NY. She reported on News 21‘s Emmy award-winning ‘Troubled Water’ project in 2017, which investigated drinking water quality across the US. Before relocating to the US, Fionnuala worked for DMG Media as a reporter with bylines in EVOKE.ie, the Irish Daily Mail, and the Irish Mail on Sunday.
A dedicated communications professional with extensive knowledge of the media landscape and what makes for a compelling story, she holds an MA in Journalism from DCU and a BA in English and History with Creative Writing from the University of Galway. At Sherry Communications, Fionnuala’s clients include Emirates, The Maxol Group, Suir Engineering, Matrix Recruitment, Georgina Campbell Irish Food & Hospitality Awards and the Arab Irish Chamber of Commerce.
